Post may contain Affiliate Links.
Affiliate Marketing is when a business rewards its affiliate(s) for sending customers their way via the affiliate’s marketing efforts.
Bloggers who are trying to make an income from their website gravitate toward affiliate marketing and for a good reason. If done correctly, bloggers are in line to make a nice chunk of change.
So why are bloggers failing when it comes to this aspect of the business?
6 Reasons Bloggers Fail at Affiliate Marketing
Our Audience Can’t Relate
For example, I blog mostly recipes and partly blogging tips. If I start creating affiliate links for travel related products and services, my audience is going to be like What the..? and run for the hills. However, if I create a link to the frying pan I used while making the recipe they’re already interested in, I bet you they’re going to click on it!
We Are Not Established
This one stinks because if you are a new blogger, this is going to take time. I wish there were a magic button we could push that leads us from brand new blogger to seasoned blogger instantly but that’s just not the case.
Becoming successful at affiliate marketing takes time because we need to build our audience and establish that we’re trustworthy.
Do this by interacting! Always take the time to respond to comments and emails, it goes a long way.
Direct your Twitter or Facebook followers to your blog and take full advantage of Pinterest. Pin consistently and utilize group boards.
If you blog about recipes, email me to join my group board! I’ll be happy to have ya. 🙂
Be consistent in doing these things, and you will see results.
That brings me to No. 3.
We Are Not Consistent
If we want to succeed in affiliate marketing, then we need to be consistent across the board.
That means writing 2-4 posts every week and marketing the crap out of them. Again utilize those group boards but before you do, make sure you’re photos are optimized for Pinterest. A long graphic performs much better than a short or wide one; I create mine at 800 x 1800 px on Fotor or Canva.
We also want to make sure to create a pin description and paste it into the Title Attribute in the Advanced Settings part of the photo.
Don’t just stop at Pinterest though, market throughout social media, especially if you have a larger following there.
If we are consistently consistent, changes, we will see. <–Yoda! LOL 😉
We Are Not Trained.
It’s true. When I started blogging, I had no idea what affiliate marketing was let alone how the heck to do it. I also didn’t know anything about computers, and I don’t have a college education.
What do I have?
The biggest resource library right at my fingertips AND successful bloggers that had come before me and learned the ins and outs of affiliate marketing.
Let us take Michelle Schroeder of Making Sense of Cents for example and be real. This sweet girl has a personal finance and lifestyle blog and consistently makes over $50,000 per MONTH with affiliate marketing. When I found out she had created a class on this very subject, I was in! —>You can learn more about it from her, here.
So the way I look at it is we can…
- A. – Continue “winging” it and hope the heck we get lucky or
- B. – Find an expert in the subject we’re struggling with, pray they’ve created a class and take it.
Blogging is ever changing, and we must continue to adapt by educating ourselves.
We Promote Too Many Affiliates
I had read an article from Rosemarie of Busy Budgeter where she said she only had a few core affiliates to promote and I believe that plays a bit of a role in her huge success.
We need to believe in what we’re offering up to our readers.
If we’re just applying and joining every darn affiliate we come in contact with and shoving it down our reader’s throats; they aren’t going to trust us, and they aren’t going to support us.
Like Rosemarie, we need to find our “core group” and only add to it when something great comes along that we’re passionate about. That passion will come through in our writing, and our audience will feel it.
We Expect Quick Success
I think maybe this one should have been first. 😉
Though, we get too impatient and expect things to happen overnight and unfortunately that’s just not the way it is.
As bloggers, we need to work hard, always perfecting our craft for our readers and be patient.
Slow and steady will win this race.
Blogging for profit is an eventuality, not a what if, if you take nothing else with you, I hope you take that.
Lots of Luv!
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